Digital strategy and online marketing course at CCE, University of Sydney

The next 2 days training course in Implementing a Digital Strategy for your Small Business is scheduled on 24-25 November 2011 at University of Sydney – Centre for Continuing Education.

Simplogy’s director and principal consultant – Hasnain Zaheer presents this course and is co-presented by Rob Marston.

The course content was revamped recently to present even more updated information.

Check more details and register.

Course coverage

  1. How to build a digital-focused marketing strategy
  2. Overview of current landscape of digital tools, channels, platforms, website building options, trends and techniques.
  3. Creating and managing a website – Digital project management, domain name, hosting, selection of vendors, tools and platforms, crowdsourcing, open source software
  4. Digital marketing: Building an online media plan, best practices and guidelines in search engine marketing, search engine optimisation, e-mail marketing, and social media.
  5. Using web analytics, marketing automation and social CRM

Check more details and register.



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