14 March 2012, Sydney – Simplogy Web Business, a digital strategy and online marketing consulting practice based in Sydney today launched an innovative consulting product – Rent a Digital Expert. The launch took place at ad:tech Sydney 2012 where it was followed by brief speeches by the designers of this product and clients who have tested this service.
In the age of Google, Facebook and Groupon, every organization whether a B2B or B2C, government or non-profit, need to have an effective digital strategist who can create, implement and manage a digital strategy.
In a few path breaking organizations, this digital expert has already made a debut as Chief Digital Officer (CDO). This new C-level role may soon be quite common in a few years. This type of role requires advanced skills backed by knowledge and experience. But in an industry that began just 15 years ago and the first CDO was hired only about 3 years ago, these skills are hard to find.
Simplogy?s latest innovation ? Rent a Digital Expert ? solves the problem. An organization with a stake in their digital strategy may ?rent? a digital expert from Simplogy in a flexible and cost-effective way. The digital expert may work for as less as one day a week from the customer?s premises, attending their meetings and working on their projects. Clients can scale up or scale down their involvement.
Hasnain Zaheer, Director in Simplogy, and the chief product manager who conceptualised this product, said, ?Rent a Digital Expert presents an excellent offering for organizations that don?t need a full time digital officer at C-level or that may not have the budget to hire one. For these organisations, Rent a Digital Expert represents excellent value?.
Elaborating on the value of a digital expert to today’s organisation, Hasnain said, “Given the importance of this role, you may like to hire someone who will have the capability to work at C-level. You need a strategic thinker who is comfortable, not just in, for example, presenting a business case, working out an ROI spreadsheet and dealing with privacy issues but also in, for example, seeing through a black-hat SEO tactic, deciding the life of a cookie and making sense of conversion analytics. A geek marketer will no longer suffice. You need an experienced marketer, a digital strategist, an analyst and a creative rolled into one. Rent a Digital Expert offers exactly this profile to its customers”.
Rent a Digital Expert is offered in Sydney & Melbourne and will be expanded to other Australian states later in the year.
If you have any questions, please contact:
Phone: 0403 569 410