Founder & CEO

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Simplogy’s founder, associates and partners are a mix of talent, enterprise and a passion for Web business. Feel free to call us to talk with us.

Founder – Hasnain Zaheer

Short profile

  • MBA in finance and marketing.
  • Started career with marketing and communications roles in financial organisations.
  • Moved to Web business with business analysis, product management and marketing roles in pure-play Web as well as hybrid companies since 2000.
  • Key roles in Yahoo Search Marketing and 24/7 Real Media in Australia – paid search / pay-per-click expertise.
  • Studied management at MGSM (Macquarie Graduate School of Management)
  • Go-to person for Web business strategy, online marketing, e-mail and search marketing and interests in copywriting, usability, social media and affiliate.
  • Blog | Linkedin profile

Detailed profile

Hasnain Zaheer is an experienced digital strategy and online marketing practitioner and trainer. His 16 year stint in the discipline is split between India and Australia, working for leading companies such as:
  • Yahoo! Australia
  • WPP’s 24/7 Real Media
  • National Stock Exchange of India (NSE)
  • NSE.IT (NSE’s IT subsidiary)
  • Business Today
    • He teaches a course in digital strategy at the University of Sydney, Centre for Continuing Education.
    Hasnain has intimate knowledge and insights into the entire spectrum of a Web business from conceptualisation (Web business strategy, business model, monetisation), construction (Web development and digital project management), implementation  (Web operations and establishing Web teams) through to marketing  (search marketing, e-mail, social media and other online channels) and measurement (online metrics and business performance).
    He has studied business management at MGSM (Macquarie Graduate School of Management), one of Australia’s top three business schools and his knowledge of strategic marketing, performance measurement and business management helps him to appreciate the online requirements of a business from a strategic perspective.
    He enjoys travelling to hills and living on the coast. He has travelled to remote places in the Himalayas. In his spare time, he enjoys reading IWE (Indian Writers of English), popular economics and psychology.
    He says:
    Connectivity is the 21st century electricity; data centres are the new rail tracks; targeted platforms such as Google AdWords are the new engines that haul our intentions, needs and wants; social networks are the communication tools.

    And you need Simplogists to make this 21st century infrastructure work.

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