Marketing paradigm has changed over the past decade. To sell is not to push messages to customers, rather pull them in via search engines and social media to your compelling content that positions you as a knowledgeable expert or a capable vendor in your area.
Outbound marketing in the form of TV and radio broadcast, print ads, direct mail have had their day, are still relevant in their own little ways and to a few businesses, but for a majority of small and medium business owners, inbound marketing offers value for money and helps create long term value.
Inbound marketing strategy and implementation requires a range of skills, capabilities and experience in content, search engine optimisation, social media and more. Simplogy’s multi-faceted team of professionals bring together the creative, technology, analysis and strategy skills to achieve great inbound marketing results for you.
Here is an overview of content and inbound marketing:
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