There must be a reason why content is called the king on the web.
Good quality content in large quantity can help bring loads of relevant traffic and save money on paid media. Further, compelling content can position you or your organisation as a thought leader in your industry. You can further save money by providing content based customer service. Think content before phone, email and social media because well-planned content can help you build a 24/7 resource that can replace expensive customer service operations. If planned and managed well, content operations is a long term profit centre, not a cost centre.
Simplogy can help you build and implement a strategy to create, distribute and promote content. Our consultants have the experience and capabilities to blend creative, analysis and strategy.
Here is an overview of content and inbound marketing:
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