Marketing automation with cloud based infrastructure has truly come of age in the past couple of years. These are now much peasier to configure and use, and Price points are within practical range.
In most organisations, only five to ten percent of leads are sales-ready. Digital assets, whether internal (Web sites) or external (search engines, social media) are major sources of leads. To ensure Web site visitors are quickly qualified and then moved into the marketing funnel, we need a system that plugs into the Web site.
A marketing automation software helps nuture leads until these are sales ready. It helps qualify prospects, drip-feed content to leads at different stages of their readiness and provide useful reports that helps a marketing manager construct a digital image of the customer and match it with their ideal customer profile.
Simplogy’s consultants have the technology, data and creative experience and capabilities to set up and determine your needs for lead generation and nurturing programme, build a plan and implement it.
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