An experienced Simplogy consultant is engaged for a short period of one day to a day-and-a-half for a quick evaluation of your Web site and your marketing strategy, and to determine what digital initiatives should be taken, in what priority, and to what extent. You get an overview of where you are, where you should go and what resources may be needed.
An experienced Simplogy consultant spends more than one week for a detailed evaluation of your business, your Web site and marketing plan and delivers a report containing digital strategies to solve your business and marketing challenges. The report recommends digital initiatives including online marketing programmes, their priorities, resource requirements and practical road maps to implement them.
Plus, we conduct a half-day training session to explain our analysis, recommendations and next steps.
Plus, we set-up one of the recommendations.
Are you starting
- a pure-play Web start-up such as a Web 2.0, crowd-sourcing or e-commerce venture?
- an enterprise with a hybrid business model – physical infrastructure combined with substantial online presence?
- a business launching or moving to an online value proposition?
You need to design, develop and manage your core business model, product & market strategy, then execute with well-written requirements specifications, build Web site, launch, advertise and promote.
An experienced Simplogy consultant conducts an independent review of your online start-up’s business and marketing strategy, help build your business plan, write requirements specifications, assess vendors’ proposals, conduct due diligence for you and of course build a digital strategy.
We may consider accepting part of the fees in equity and to sign a non-disclosure agreement.
A Web site or mini site focused on a single theme, a niche topic, a specific product ?or a discrete market segment is often more effective than loading the parent Web site with all the diverse and often unrelated content. Many large companies often treat a new line of business or division as a separate business and build a focused single themed Web site.
Small and medium businesses have also discovered that leadership in a niche is much more paying than managing a wide range of products and markets.
Both types of organisations want a Web site creation service that provides an end-to-end service while bringing together competent professionals in different fields – strategy, design, technical development and marketing.
Simplogy can develop a WordPress (an open source content management system) powered Web site that is impressive, intuitive and easy-to-use, yet simple, inexpensive and quick. You can book a standard features-set which will provide all the functionalities that you require, plus optionally choose any additional features.
An experienced Simplogy consultant hand-crafts your search engine advertising / pay-per-click (PPC) campaign in Google AdWords and Yahoo Search Marketing. This would cover Google, Yahoo!7 and Bing.
They will do their best to research your business objectives, design an acquisition strategy via paid search, execute a great campaign organisation, conduct quality keyword research, write ad creatives that convert, consider day-part, seasonality, bid management and other PPC tactics to maximise conversion, and hand over your campaigns to you with help and documentation which will enable you to have the option to maintain your campaigns yourself.
Plus, at a little extra, we offer the option to set up in at least three other sources of traffic, not just Google AdWords and Yahoo!.
If you have an existing paid search campaign, we can review it for you and / or take it over. Depending on the quality of the incoming campaign, we may extend a discount for our saving of effort.
After your paid search campaigns are set-up or reviewed by us, you may manage / maintain them yourself. We provide you help and documentation for you to take over.
However, a paid search campaign such as Google AdWords?need to be maintained constantly and requires a lot of effort.
It needs to be tweaked to account for?changing bid landscape which may affect ranks of your listings. We need to analyse click-through rates and return on investment (ROI) to make changes in keywords – introduce new keywords, deactivate existing ones that are not performing. Plus, we need to keep an eye on creative – we may need to change copy in ads / listings. We may need to build new campaigns and change existing campaigns for seasonal changes, new promotions and budgets. You need to also keep up with the changes in the advertising system, how to use new features and analyse the clickstream data.
Multiply all the above work by the campaigns you are running in other paid search systems such as Yahoo! Search Marketing, Linkedin and Facebook, and one can imagine the effort required.
You may let Simplogy consultants manage it regularly?i.e., we?will perform basic analysis and management activities on a regular basis.
Build it and they will come. This may be true for shops and malls but not for Web sites. A Web site’s location is akin to a shop at the end of a cul-de-sac. Unless it is marketed to bring qualified prospects and customers, it will just sit there.
Search engines are a rich source of qualified traffic. If your Web site appears in natural (non-paid)?search engine results for relevant and important keywords, at high ranks and on a sustainable basis, then your Web site can become a valuable business asset over time.
Social media such as bookmarking and content sharing Web sites (examples – Delicious, Digg, Twitter, Reddit, Technorati, Flickr, YouTube, SlideShare and Scribd), online networking Web sites (examples – Linkedin and Facebook) and blogs have emerged as important source of traffic.
Simplogy provides a comprehensive set of SEO and SMO services at rates that spell value. Our associate consultants checks your Web site’s friendliness and orientation towards search engines on technical and content parameters, then set up directory submissions, link building, bookmarking, social sharing, social profiles, other submissions with a view to increase traffic to your Web site from targeted keywords in search engines and other traffic sources.
This package should be ideally subscribed for 12 months. However, there is no fixed term contract.
If your requirements cannot be moulded into one of our service packages or if you need any one-off or additional services that are “odd-sized jobs”,?you may purchase one, two, four or eight hours of our consultant’s time. You may purchase these hours on their own or in combination with another service package. It is recommended that you may please speak with a consultant before purchasing.
Not sure which service package to buy?