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A paid search campaign such as Google AdWords?need to be maintained constantly and requires a lot of effort to ensure that it is performing to achieve your goals.
- It needs to be tweaked to account for?changing bid landscape which may affect ranks of your listings.
- We need to analyse click-through rates and return on investment (ROI) to make changes in keywords ? introduce new keywords, deactivate existing ones that are not performing.
- We need to keep an eye on creative ? we may need to change copy in ads / listings.
- We may need to build new campaigns and change existing campaigns for seasonal changes, new promotions and budgets.
- You need to also keep up with the changes in the advertising system, how to use new features and analyse the clickstream data.
Multiply all the above work by the campaigns you are running in other paid search systems such as Yahoo! Search Marketing, Linkedin and Facebook, and one can imagine the effort required.
You may let Simplogy consultants?manage your search advertising campaigns regularly?i.e., we?will perform basic analysis and management activities on a regular basis.
Simplogy can manage and maintain your search advertising campaigns on an ongoing basis. Our consultant will invest about 3 hours for every month you subscribe.
A Simplogy consultant will invest about 3 hours to check and optimise search advertising accounts.
An e-mail report with commentary on the performance of the accounts for that month with two to three attachments of selected monthly reports most relevant to you.
Scope and boundaries
Please read the?scope and boundaries that we need to operate within to be able to manage your accounts within the limits of time and resources of this service package.
Please note that this service package can only be applied on an existing campaign that has already been set up or reviewed by us.
Management in combination with set-up
At the end of?search advertising set-up service, we hand over search advertising accounts on the search networks Google AdWords and / or Yahoo! Search Marketing to the customer. From there onwards, you may DIY or you may subscribe to this service.
$267 +GST. You may subscribe or unsubscribe any time. There is no fixed term contract.
Each additional hour that may be spent servicing any additional client request would be charged at $79 per hour +GST.
Set up a PayPal subscription to pay Simplogy $237 +GST each month for uninterrupted monthly service.
After payment, please provide our consultant more inputs about your Web site.