Search engine and social media optimisation (SEO & SMO): Monthly subscription

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Why search engine optimisation is important?

Build it and they will come. This may be true for shops and malls but not for Web sites. A Web site’s location is akin to a shop at the end of a cul-de-sac. Unless it is marketed to bring qualified prospects and customers, it will just sit there.

Search engines are a rich source of qualified traffic. If your Web site appears in natural (non-paid) search engine results for relevant and important keywords, at high ranks and on a sustainable basis, then your Web site can become a valuable business asset over time.

Social media such as bookmarking and content sharing Web sites (examples – Delicious, Digg, Twitter, Reddit, Technorati, Flickr, YouTube, SlideShare and Scribd), online networking Web sites (examples – Linkedin and Facebook) and blogs have emerged as important source of traffic.

With the help of one of our associates, Simplogy provides SEO and SMO services as a monthly subscription. Here are the activities that we do to help attract search and social traffic and qualified visitors to your Web site:

Search engine optimisation

  1. Analysing your Web site against 49 SEO conventions – rules applied to Web site content so it is optimised for precise keyword phrases prospective customers are currently using in search engines.
  2. Recommending improvements to the Web site content where SEO conventions are violated; and enhancements to the Web site where SEO standards are improperly implemented.
  3. Identifying the competitor sites that are currently beating the Web site in search engines for targeted keywords.
  4. Recommending a long-term strategy to beat the competitor sites in the search engines for targeted keywords.
  5. Implementing above  recommendations primarily through World Wide Web tactics based largely around social media.
  6. Monitoring the above 5 Internet marketing tactics and adjusting strategy accordingly

Social media optimisation:

  1. Link-building: identifying other popular websites – with relevant content – that would be interested in linking to the Web site
  2. Regularly blogging about the Web site – on other people’s websites – with valuable articles
  3. Bookmarking the Web site across the popular social bookmarking services
  4. Establishing and maintaining a presence on social networking, image-sharing, video-sharing and document-sharing websites
  5. Creating unique, entertaining and, controversial content so social media website users want to link to the Web site
  6. Monitoring the above 5 Internet marketing tactics and adjusting strategy accordingly

Deliverables

  • An associate firm’s consultant will invest 5-6 hours to execute SEO and SMO tasks every month.
  • An e-mail report with commentary on the performance of the Web site and a summary of tasks done to optimise the Web site, link building and social media participation efforts would be sent.

Scope and boundaries

SEO and SMO can potentially be done for hundreds of hours and may still not be complete given that there are thousands of directores, search engines and social media Web sites for link building, and endless on-page activities. To help our associate do an optimum volume of work of quality within the limits of time and resources, we have defined scope and boudaries about the size of the Web site and deliverables.

Investment

$349 per month plus GST. You may subscribe or unsubscribe any time. There is no fixed term contract.

Monthly subscription

You may set up a PayPal subscription to pay Simplogy $349 each month for uninterrupted monthly service.

Your e-mail
Your Web site: http://

After making the payment, please provide initial inputs about your Web site to our consultant.

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