Training & Workshops
Practical, best practices based, intensive training and workshops to develop online strategy & marketing skills.
Why training is critical for today’s marketing professional?
Marketing has undergone a paradigm shift in the last decade. We are moving away from a push based marketing paradigm i.e., broadcast media, broad targeting of promotional messages that required marketers to interrupt consumers and low measurability.
We have seen the emergence of Web based media (especially search engines, directories and social media) that enable targeted advertising even to a unit of one. A pull-based paradigm is emerging in which brands engage with their customers one-on-one.
- To be able to ride the digital wave, our organisations and professionals need a mix of training in:
- the basics of this new media and marketing paradigm;
- frequent updates about new methods, media and advertising products; and
- advanced technical training
Simplogy’s training services
We offer workshops for business owners, marketing professionals and online staff. We can travel all over Australia or can deliver selected short programmes via Web conferencing.
Implementing a digital strategy in your small business
This 2 days intensive workshop is conducted by our consultant – Hasnain Zaheer at University of Sydney Centre for Continuing Education. Check out the schedule, content and registration details of this course at the centre’s Web site.
Building a strategic marketing plan step-by step – 1 day workshop
This one day workshop is facilitated by a team of two trainers: a marketing and branding expert and a digital marketing expert.
Using Linkedin for business
Linkedin has become an essential tool for business owners and executives to find and engage with colleagues, peers, suppliers, customers and prospects. It is an especially useful tool in business-to-business (B2B) industries, consulting and professional services.
Our one day hands-on practical workshop takes you step-by-step to a complete Linkedin account. The trainer will help you not just set up your profile but also let you know practical tips, best practices and guidelines to build your network, your authority, your company pages, run DirectAds and use it as your industry intelligence dashboard.
Mobile strategy & marketing
In partnership with Zeus Marketing, we conduct a one day master class on designing a mobile strategy and marketing via the mobile channel. The course is currently being planned and is expected to be offered soon.
Please sign up to our updates to be notified of its launch or contact us to express your interest to attend.
Search engine marketing
We offer a one day intensive, practical masterclass on using Google AdWords to market your Web site. The workshop starts with training in basics of Google AdWords and ends with a campaign.
Basics of a dynamic Web site and how to manage Web projects – Half day crash course for beginners
This course is aimed at those who wish to understand how a Web site works and manage Web development, marketing and production projects. If you have started or moved to a career in Web business, then this course provides you a firm grounding.
We can tailor and deliver the above in your organisation, exclusively to your staff.
Contact us today to arrange a training programme
