Simplogy has been offering a range of workshops to build capacity and capability in our customers’ businesses. We have helped senior executive and management professionals in government agencies, enterprises and small businesses to appreciate the role of online and mobile services, identify opportunities and brainstorm how to harness its power.
One day workshops at Centre for Continuing education, University of Sydney
Intensive workshop covering?knowledge and insights and specific framework to build a digital strategy for your business ? not just tactics and tools, but a long term sustainable strategy to use today?s digital technologies for future success.
– How to build a winning digital strategy
– Review of Internet business strategy frameworks,
– Building blocks – digital brand, search, social, cloud strategies
– Case studies
– Best practices
Newly revamped, you will find the latest concepts with practical insights and it would be supported with comprehensive participant material so you can have everything you need to succeed online.?Find more details & enrol
We will discuss the nuts and bolts of domain name & online brand building, hosting, how to choose suppliers to build your website and run your marketing campaigns, how to manage digital website projects that complete on time and on budget, ?plan your schedules, organise your resources, set up your team to build and manage your digital assets and marketing.
We will discuss options in building, marketing and measuring your digital assets while building your team?s digital skills. All this in a vendor neutral environment ? We will discuss the best options ? wherever and whoever provides it.?Find more details & enrol
Workshops at Centre for Continuing Education are conducted by Hasnain Zaheer, an alumnus of Macquarie Graduate School of Management (MGSM) which is one of the top Australian business schools. He is also a Certified Practicing Marketer (CPM AM AMI), has a certificate IV in training & assessment, a Google AdWords Professional and has more than 10 years experience in digital strategy, online marketing and online services including at Yahoo! Search Marketing and 24/7 Real Media (a leading Australian search marketing agency).
Our participants have ranged from NSW Government agencies to managers of companies such as Westpac, Reebok, Australian Stock Exchange and Toyota.
Participants went back with a healthy understanding of digital strategy formulation knowledge and skills with the help of theoretical models, an appreciation of contemporary thinking on online business models and case studies. In implementing their strategies, they learned best practices, helpful tips and techniques and examples relating to a range of online skills – search and social advertising, email marketing, content & inbound marketing, search engine optimisation and more.
Simplogy’s expert trainers bring a stunning combination of skills in brand, social media, digital, marketing and business strategy. All have a Masters degree or a doctorate with corporate as well as consulting practice experience.
Why digital capability & skills are critical in today’s enterprise?
Business has undergone a paradigm shift in the last decade. We are moving away from a?push based marketing paradigm i.e., broadcast media, broad targeting of promotional messages that required marketers to?interrupt consumers and low measurability.
We have seen the emergence of Web based media (especially search engines, directories and social media) that enable targeted advertising even to a unit of one. A?pull-based paradigm is emerging in which brands engage with their customers one-on-one.
- To be able to ride the digital wave, our organisations and professionals need a mix of training in:
- the basics of this new media and marketing paradigm;
- frequent updates about new methods, media and advertising products; and
- advanced technical training
Contact us?today to discuss your training needs of digital skills or to arrange a training programme. Or read on to find more details.
Inhouse training offerings
Building a strategic marketing plan step-by step
This one day workshop is facilitated by a team of two trainers: a marketing and branding expert and a digital marketing / social business expert.
Using Linkedin for business
Linkedin has become an essential tool for business owners and executives to find and engage with colleagues, peers, suppliers, customers and prospects. It is an especially useful tool in business-to-business (B2B) industries, consulting and professional services.
Our one day hands-on practical workshop takes you step-by-step to a complete Linkedin account. The trainer will help you not just set up your profile but also let you know practical tips, best practices and guidelines to build your network, your authority, your company pages, run DirectAds and use it as your industry intelligence dashboard.
Search engine marketing
We offer a one day intensive, practical masterclass on using Google AdWords to market your Web site. The workshop starts with training in basics of Google AdWords and ends with a campaign.
Basics of a dynamic Web site
Half day orientation course for business professionals to work effectively with web workers, understand what digital assets are, the work flow and appreciate the roles and activities needed to accomplish digital success.
This short course on marketing planning and implementation covers search, social, e-mail & content. There would be a focus on inbound marketing via content – video, podcasts, webinars and its role in building thought leadership position.
Digital project management – Half day crash course
This course is aimed at those who wish to understand how a Web site works and manage Web development, marketing and production projects. If you have started or moved to a career in Web business, then this course provides you a firm grounding.
We can tailor and deliver the above in your organisation, exclusively to your staff.
Contact us today to arrange a training programme or fill the form below: