What is industry thought leadership?
Attention of customers, employees and suppliers is going alone. Sales, marketing & customer service processes have largely gone digital.
Internet is becoming the most important platform to establish thought leadership in an industry. You have the opportunity today to build our company’s digital presence as the key go-to destination for our customer segment. By doing this, you would not just keep in regular touch with our customers but also influence their choices. You would enjoy their trust that arises from a long term, continuous relationship, not discrete transactions.
The need for industry thought leadership?
Most?organisations understand this but find it hard to replicate their success in the physical world online. the trick is for your digital presence to not just to be a brochure online but be a content portal, or better still, a knowledge network of your industry. This would help you go beyond enhancing awareness, generating leads or building loyalty and actually generate respect for your knowledge and leadership.
A success story
Read this case study of how a Sydney based company re-invented their business by becoming a knowledge network and a niche industry portal, and in the process, created new revenue streams and stood out from a crowded marketplace.
Benefits of thought leadership as a marketing and sales approach
- Opportunity to position your brand as a thought leader in your industry.
- Your brand becomes the default go-to-destination for participants in your industry ? Professionals, suppliers, even competitors.
- Inbound marketing: Sell before even meeting or even knowing the customer.
- Channel of engagement for prospective customers, employees, other stakeholders in a non-sales environment.
- New revenue streams
View this short video presentation:
How can you implement this approach?
Simplogy can build a complete industry leadership solution for you with our combined business and technical experience in managing knowledge networks. Our turnkey services would include building a strategy to lead your industry’s online space, then building the digital assets, launching the service, building the systems and processes to operate your knowledge portal / network and then transferring to your team after training and developing them.
We can help you gain or re-gain your industry leadership by helping you be the tree of knowledge in your industry.?Contact us for more details today.